London Lash Australia

This International Women’s Day, we’re celebrating inspiring women in the lash industry - meet Belinda Sarunic, founder of Switch Beauty!

Belinda’s passion for beauty began with makeup, but seeing the confidence her clients felt after their appointments inspired her to expand into lashes and brows. Now, the most rewarding part of her job is creating customised lash sets that enhance each client’s features, helping them feel their best. She was drawn to lashing after realising how transformative beauty services can be, not just in appearance but in self-confidence.

Her advice to new lash artists? Focus on perfecting your technique and never stop learning, patience and consistency will set you apart in the long run. While awards are great, her proudest achievement is building Switch Beauty into a business where clients fully trust her to enhance their natural beauty. Seeing their confidence grow with each appointment is what makes it all worthwhile.

DISCOVER Belinda's WORK!