Mastering Social Media For Business Expansion
Social media might be your cup of tea, or perhaps it’s just another tool in your arsenal. Regardless of your feelings towards it, creating content on these platforms is vital for expanding your eyelash extensions venture. With many social media platforms adopting algorithms that highlight videos and posts they think you’ll find interesting, it's crucial to consistently post engaging content aimed at your target market.
Post Videos
Currently, videos tend to reach a broader audience than static images. If you’re unsure about what to post, here are some suggestions from our social team:
- ‘Lash with Me’ Videos: These are great as they give potential clients a real feel for what their experience would be like.
- Pretreatment Routine: Everyone loves a satisfying cleaning video. Capture your meticulous prep work to impress potential clients with your high hygiene standards and care for their lash longevity.
- Revealing the Finished Set: There’s something about a slow blink that beautifully showcases a freshly done lash set.
- Lash Mapping: While this might appeal more to fellow lash techs, it reassures your clients of the customised service they will receive.
- Aftercare Tips: Offer helpful aftercare advice through your videos. It’s beneficial for anyone with lash extensions and might just prompt them to book your services.
Top Tip: When uploading to platforms like Instagram, pick an enticing cover image to grab attention as people scroll through your profile.
Remember, consistency is key to staying visible and top of mind for potential clients.
Take Good Photos
Even though videos are the current stars of social media, high-quality photos are still essential. They not only serve as backup content but also help clients pinpoint the style they desire. Photos are particularly useful for your Google business listing or when building your website. Here’s how to snap the perfect lash photo:
- Lighting Matters: Make sure your work is clearly visible. If you don’t have a professional lighting setup, consider affordable clip-on lights for your phone.
- Clean Your Lens: Always check your lens before shooting. A clean lens means clearer, crisper images.
- Know Your Angles: Find the angles that best showcase your work. A slight tilt can make a big difference in how the lashes are displayed.
- Focus is Key: Ensure your camera is focused correctly to highlight the intricate details of your lash work.
Beyond Content...
Besides posting stellar content, focus on these three areas:
- Your Bio: Make a strong first impression with a clear, visually appealing bio stating your location, services, and contact info.
- Captions: Use this space to demonstrate your expertise and commitment to quality service.
- Hashtags: Stay updated with the best practices for hashtags to increase visibility. Opt for specific tags over generic ones to attract the right audience.
Update Your Story
Your Instagram Stories can be just as crucial as your main feed. They allow you to share more personal, immediate updates and help build a connection with your audience. Whether it’s showcasing your latest sets, sharing glowing reviews, or giving a peek behind the scenes, stories enhance your client engagement.
Embrace Multiple Platforms
Different social platforms cater to varied audiences and offer unique ways to interact with your clients. While Instagram is a must for its visual appeal, don’t overlook Facebook for its ability to gather customer reviews, which are gold for a growing business.
By maintaining a strong social media presence, you not only engage with potential clients but also stay abreast of the latest trends and techniques in lash styling, ensuring your services remain in high demand.
