Expand Your Lash Client Base

Grow Your Lash Business: Fully Booked, Every Time

You’ve completed your lash training, and now you're eager to start working with paying clients, whether it’s for classic eyelash extensions, volume lashes, or wispy lashes. You’ve likely been perfecting your skills on friends and family, but now it’s time to expand your client base. So, how do you get more clients who are looking for beautiful lash extensions?

The Basics: Word of Mouth

Word of mouth is a powerful tool when it comes to building your lash business. The clients you’ve practised on, like friends and family, are a great starting point to spread the word about your services. While this method can generate some new bookings, relying solely on it isn’t enough if you’re aiming for rapid growth. So, what’s next to help you fill your calendar with lash extension appointments?

Leverage Social Media

Social media platforms like Instagram and Facebook are your best friends when it comes to marketing your lash services. Posting high-quality photos and videos of your work, from natural eyelash extensions to more dramatic volume lashes, is essential. Show off your lash cleanser or lash glue techniques in action and keep your followers engaged with regular updates. When potential clients see your work and how professional your setups are, they’ll be more likely to book an appointment for those stunning lashes!

The Importance of Reviews

Great reviews can significantly boost your lash business. Encourage clients to leave feedback about your lash extension services, whether it’s about your classic lashes, your thorough use of lash shampoo for pretreatment, or the great lash retention. Facebook is a handy platform for this, allowing users to leave recommendations that will help build trust with new clients.

Don’t forget to claim your Google Business profile. This boosts your visibility, especially when people search for services like "eyelash extensions" or "gel nails" in your area. Google reviews are crucial in helping potential clients see the value of your services, whether you offer classic lash extensions, hybrid lashes, gel nails or a bit of everything!. With a strong online presence, clients can easily discover your services and trust the feedback left by others.

Why a Website is a Good Long-Term Move

While social media and reviews are fantastic for building a client base, a website adds even more professionalism to your business. A website allows potential clients to view your portfolio, book appointments, and leave reviews, all in one place. You can even feature products you sell, such as lash aftercare kits for your clients. Although it requires some maintenance, a well-designed website can be a solid investment for the long run.

Staying on Top of Messages 

Prompt replies to client inquiries are crucial. Whether clients are asking about your availability for lash extensions or need to know more about products you use like eyelash primer or lash glue, your response time matters. Setting up automated replies can help manage expectations, letting clients know when they can expect a response. Prioritising customer communication during business hours keeps you organised and ensures no message is left unanswered.

Attracting New Clients with Special Offers 

One surefire way to attract new clients is by offering introductory deals. If you’re not sure where to start, here are some ideas to try out:

• Discounted Lash Services: Offer a deal where clients can get a discount for booking both a full set of lash extensions and their following infill appointment, whether for classic eyelash extensions or volume lashes.
• Opening Month Discounts: A special rate for new clients during your first couple of months can entice people to try your services. Just make sure it’s clear this is an introductory price, so they aren’t surprised when the price returns to normal.
• Referral Rewards: Give current clients and their referrals a perk, such as a discount or a free product.
• Free Aftercare Kits: Offering a free aftercare bundle (like lash shampoo and lash cleansing brush) to clients who book their first full set of lash extensions can encourage them to return for more products later on.

With creativity, attention to detail, and a solid strategy, growing your lash business can become an exciting challenge. Whether you’re offering classic lashes, volume lashes, or other specialised services like nail art, these methods will help you build a loyal client base and keep your calendar full!