How to Stay in Business: Top Tips to Minimise Client No-Shows and Cancellations
Running a successful lash business goes beyond just mastering the art of eyelash extension application and creating beautiful, full lash sets. A significant challenge you'll likely encounter as a lash artist is dealing with client no-shows or last-minute cancellations. These unexpected hiccups can disrupt your schedule, lead to lost revenue, and hinder your business growth. But fear not, because we have put together some practical strategies to help you minimise these incidents and keep your lash business running smoothly.
The first step to reducing no-shows and last-minute cancellations is clear and consistent communication. Ensure that your clients fully understand their appointment times and the importance of punctuality for their eyelash extension session. Make it a habit to send out reminder messages or emails a few days before their appointment. This will not only reinforce the importance of their commitment but also provide them with an opportunity to reschedule if necessary.
Implement a Booking Policy
Having a well-structured booking policy is key. This policy should clearly outline the consequences of no-shows and last-minute cancellations. It might include a requirement for a non-refundable deposit or even full payment at the time of booking. While this may seem strict, it can significantly reduce the number of no-shows and encourages your clients to respect your time.
While maintaining a strict booking policy, it’s also crucial to offer some degree of flexibility. Life happens, and sometimes, last-minute changes are unavoidable. Offering an easy and convenient rescheduling option can help maintain client relationships without hurting your business.
Create a waiting list
While overbooking can be a risky strategy, you can create a waiting list for clients who live nearby and can come in if a last minute slot becomes available. When you have a gap, simply give the first client on your waiting list a call to check if they’re still available and interested. You can also offer a small discount for the last minute slot, to help fill it in quicker!
Build Strong Client Relationships
Building a strong rapport with your clients can naturally reduce the rate of no-shows and cancellations. When clients feel a personal connection with their lash artist, they are more likely to respect your time and your craft. So, take a few extra minutes to chat with your clients, get to know them, and make them feel valued.
If a client misses an appointment without notice, don’t be afraid to follow up. A polite message expressing your concern about their missed eyelash extension session can serve as a gentle reminder for them to respect your appointment times in the future. It also shows your clients that you value their business.
Educate your clients about the time and effort it takes to apply eyelash extensions properly. The more they understand the intricacies of the process, the more they'll respect the value of the service and your time.
Remember, while it's impossible to eliminate no-shows and last-minute cancellations entirely, implementing these strategies can drastically reduce their occurrence. It's all about finding the right balance between being a professional lash artist and a savvy business owner. So get out there, apply these tips, and watch your lash business thrive!