Build-A-Business 101: Gaining Clients and Keeping them Loyal

 

Building a successful lash business requires dedication and effort, contrary to the illusion of 'overnight successes' often portrayed on social media and podcasts. Achieving your dream business involves hard work, but it doesn't have to be an insurmountable challenge. Here are our top tips for attracting new clients and transforming them into loyal customers!


Utilise Social Media

Love it or loathe it, social media is an integral part of today's world. London Lash owes a big part of its growth to social media. Founder Hanna's journey began by sharing her expertise in Russian Volume Eyelash Extensions on Instagram, filling a gap in the UK market. Although social media dynamics have evolved, it remains a potent tool for business growth. Here are some tips:

  • Prioritise videos and Reels for increased visibility
  • Craft captions that educate, inform, or inspire
  • Use specific hashtags tailored to your target audience
  • Ensure high-quality, well-lit images and videos
  • Optimise your bio with essential information so that people know how to find and contact you
  • Regularly post engaging stories, offering a glimpse behind the scenes
a screenshot of london lash's profile on instagram

Welcome Discounts

Entice new clients with a welcome discount, signalling affordability without compromising quality. Consider variations such as reduced first-visit prices, discounts on additional services, or bundled offers. Be imaginative while ensuring the offer remains appealing to potential clients while still covering your costs.

Word of Mouth

Leverage the power of recommendations and positive reviews. Encourage clients to refer friends or leave reviews on social media, Google, or your website. Boost this with incentives, like discounts for referrals or entry into a prize draw for leaving a review. Ensure transparency in incentivizing reviews to maintain integrity.

a screenshot of the london lash salon's reviews

Embrace Feedback

Negative reviews, though disheartening, provide valuable insights. Instead of reacting immediately, take time to absorb the comments. Respond graciously, thanking the client for their input, and then address each concern individually, showing a commitment to improvement. Turn negative experiences into an opportunity to showcase your professionalism.

Dealing with Bad Reviews

Respond tactfully to fabricated or exaggerated negative reviews. Acknowledge the client's perspective while gently presenting your side. Demonstrate your dedication to customer satisfaction and offer to address their concerns directly. Maintain a positive tone to reassure potential clients that you value feedback and actively seek resolution.


Remember, enticing new clients requires experimentation. Explore different techniques until you find the one that resonates best with your unique style and business approach. Building a thriving lash business is a journey, and each step contributes to your ultimate success.